Jimmy Beta works closely with you to determine the competitive information that has the most value to your organization. Jimmy Beta will then identify market trends and recent competitive activities to understand competitor performance. We will also access information on the products, services, pricing, distribution, operations, marketing and financial performance of competitors. In addition, we will identify and interview industry experts, journalists and current or past employees of the competition to gain insight into their activities and strategy. Data will be analyzed to identify trends, specific strategies, market gaps and overall competitive threats to enable your organization to make effective strategic decisions.